30%
reduction in costs
25%
increase in ad revenue
>79%
net revenue result

About Adasta

Adasta is an Italian digital sales house founded in 2017. They help more than 60 publishers with over 10 million unique users per month to achieve their monetization goals with video. Adasta manages the entire video chain for their publisher partners, providing both the technology and training in best practices for managing the editorial process. They also offer a wide range of Italian language content that publishers can run on site.

Industry Internet publishing
Company size 10 - 25 employees
Headquarters Italy

Objectives

Offer premium Italian video content to publishers
Recommend the ideal setup to engage users to watch videos
Increase ad revenue for publishers
Reduce costs

Why Adasta chose to work with us

We have a very strong relationship with Blue Billywig, and greatly enjoy working with the team. The combination of their impressive technology, along with our knowledge, connections and experience of the Italian media market, creates an ideal video solution for local media owners.

Simone Chizzali, CEO at Adasta

Are you ready to start monetizing your content?

Watch Adasta's video in action

Click the image to see an example.

Adasta-instream

How Adasta uses our Online Video Platform

Constant content stream

Video is engaging, keeps users on site longer, and gives publishers monetization opportunities. The benefits are plentiful, but not all publishers have the means to produce their own high quality editorial video content. Adasta bridges this gap by providing publishers with quality content and monetization opportunities. Using our platform, Adasta simplifies an otherwise complex workflow for their customers. Using dynamic feeds to import new content allows them to keep the content fresh and always have a relevant clip to display using contextual suggestions. Unique features like only autoplaying a clip if an ad is available keeps streaming costs down when a clip can’t be monetized.

Prebid Built into the Player

Our built-in Prebid auction enables Adasta to set up an optimal demand flow that integrates 5 supply side platorms, a consent management platform, and their Google Ad Manager account.

Enterprise Video Content Management

Using their Enterprise account, Adasta can give account access to a variety of publishers. These publishers can enjoy all the benefits our platform has to offer, while only seeing their own information.

What Adasta has achieved

Adasta has increased the ad revenue for the publisher partners and media owners in their portfolio, while keeping the costs exceptionally low.