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Swedish Red Cross


According to the Swedish Red Cross, not enough people know what to do in case of an emergency. In order to change this, they launched the campaign "Save Lives", an interactive web course designed to teach the viewer First Aid.

By combining storytelling and gamification, the video simulates the stressful environment of a real-life critical situation. Find out more about how the Red Cross has taught more than 350.000 people (and counting) First Aid with their interactive video.

Download the full case & results

Watch the Video

Try out one of the scenarios below by clicking on chapter 3 in the video or experience the full Swedish video. Please note: the voice-over of the video is in Swedish.