OUTSTREAM VIDEO REVENUE MORE THAN DOUBLED
PLAYER LOAD TIME HALVED
Ringier Advertising, specialising in the implementation of high-reach and target-group-specific advertising campaigns for clients and agencies, sought a solution to help them in-house their outstream video sales and generate additional revenue.
Facing a challenge of high revshares from working with network partners, Ringier Advertising wished to take back full control of their digital video offering and improve their performance. Video is a key component in Ringier’s digital strategy, providing advertisers with innovative formats placed within premium content and context in which to communicate their message.
Ringier has partnered with Blue Billywig since 2016, who provide them with high-end technical solutions for outstream video. These enable Ringier to easily design and incorporate these sought-after placements into their deals with advertising partners.
By implementing Blue Billywig’s unique solutions for outstream video, Ringier is able to take control and ownership of their video sales, leading to higher net eCPMs and significant additional revenue.
Through constant analysis of advertisers KPI’s, Ringier were able to optimise the design, behaviour and implementation of their outstream player, which in turn led to faster loading times, increased viewability and higher completion rates.
“We're very pleased with our partnership with Blue Billywig and the results we’ve seen over the years. We’ve come to know Blue Billywig as more than just a software supplier, as their service levels really go above and beyond and they’re always willing to think along with us as we continually strive to improve our video offerings.”
Waldemar Witt, Senior Product Manager Digital Advertising at Ringier Digital
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