Good working conditions are important: good pay, a nice office chair and of course a solid cup of coffee. And if there's one thing they know how to do at Nespresso, it's how to make the perfect cup of coffee. To help B2B customers get the same result with their machine at the office, Nespresso uses interactive instruction videos. Customers get instructions on how to properly use the machine on a daily basis and what to do in case of a malfunction.

On the Nespresso website, customers choose the machine that's in their office. Based on their choice, they get an interactive video that explains how the machine works, how it can be maintained and what to do in case of an error. The videos are available in multiple countries and languages, thanks to the use of audio tracks and subtitles.

OBJECTIVES

1. To provide a manual for new customers, so they know how to prepare the best coffee
2. To ensure that customers get to know the machine and know how to maintain it properly on a daily basis 
3. To help customers solve problems in order to keep the downtime as short as possible and to relieve the customer service