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LUMA Delikatessen is a high-end Swiss butcher shop that wanted to increase their brand awareness and extend their business with an online ordering service, allowing consumers to order high quality meat from the comfort of their own home. 

They teamed up with AdManufaktur, a Goldbach company specialising in innovative cross platform solutions, to launch a campaign that would be memorable and would stimulate consumers to order online instead of going to the store. Together they created a shoppable video that not only explains the online order process, but also gives people the opportunity to directly order meat in the video. This significantly reduces the amount of steps in the buyers journey and lowers the threshold for people to make a purchase.


  1. To increase brand awareness
  2. To create new retail opportunities
  3. To reduce the number of steps in the buying process and to stimulate purchase intent



Users were able to engage with the campaign, which led to a completion rate of 31%. This is twice as high when compared to the average completion rate of the other non-interactive outstream campaigns. Click through rates increased as well, leading to more sales.

LUMA also reached their goal of increasing their brand awareness. The campaign was more memorable; even people who did not engage with the video were more likely to recall that LUMA was the brand behind the campaign.

Finally, Luma Delikatessen also gained insight into their consumers’ choices and preferences by seeing what they clicked in the shoppable video.



"We deployed the shoppable ad as part of our television and digital video brandformance campaign. The transactional video format was the perfect digital extension of our television advertising campaign."

Carmen Viudez - Head of Product Management

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