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Do you have a better chance of surviving a fire in your house when the door of your bedroom is open or closed? The Dutch Burn Foundation uses an interactive video about house fires to test the knowledge of parents with young children. While they take the test, they also learn about the measures they can take in terms of fire safety. The video is part of the Fire Prevention Weeks.

The Dutch Burn Foundation commits to providing the best care in regards to burns and to create awareness about fire prevention for reducing the number of injured people. Every year, the foundation works together with the Dutch Fire Brigade during the Fire Prevention Weeks, in order to increase awareness. In 2018, the campaign was focused on parents with young children and what they can do to protect their families in case of fire. The campaign was developed in collaboration with Blue Billywig and Happy Leads.


  1. Creating awareness surrounding the prevention of fire
  2. A minimum of 100.000 views
  3. Selling smoke detectors and recruiting donors


This video is in Dutch


The video appeared on a special landing page during the Fire Prevention Weeks. The campaign gained a lot of traction, both through paid and organic traffic. For example on social media through Facebook advertising. The result was a great reach, broad awareness amongst viewers and a large number of new donors.

Why the dutch burn foundation chose Blue Billywig

Thanks to the interactive video campaign we were able to let the public really experience the consequences of their own actions in the event of a fire

- Petra Bos, The Dutch Burn Foundation


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