Dynamic advertising, or dynamic creative optimisation (DCO), is a term frequently used in digital marketing, and essentially provides marketeers with the ability to tailor advertising content to suit a particular criterion set.
Four new colleagues joined our growing team this February. They'll share the job title Video Consultant and in this role they will help companies achieve their video marketing goals.
Making use of captions is a great way of ensuring your video content is accessible for all your viewers. With this new product update adding captions becomes that much easier!
In addition to bug fixes, we've added some new features and have further improved existing features. Notably auto import of transcripts, adding playback speed to your playout and recording livestreams.
Blue Billywig is approved as a vendor of IAB Europe’s Transparency and Consent framework (TCF).The added registration of Blue Billywig to the Framework, further bolsters IAB Europe’s mission to raise the standard and trust in digital advertising across Europe.
Creating a personalised video can be done in one of two ways: by using real-time data or by rendering the data into the video. Let's look at the difference.
In this blog we’ll take you through the different types of auctions, how they can benefit you and how our player helps overcoming the potential drawbacks of waterfall bidding.
A person choking. Someone having cardiac arrest. Finding an unconscious person in the street. Most people do not know how to react in these types of situations.
Creating an interactive video can be quite the project; setting up goals and KPIs, drawing out the various steps and paths in a flowchart and measuring these steps right down to the click.
The Blue Billywig office in downtown Stockholm is officially open for business! On November 1st, we realised a long term ambition of truly becoming an international company. The first three Swedish Video Consultants have been hired and Martijn has unpacked all his moving boxes.
The floating player is available to all of our clients and in this article we'll explain how it works and how you can use it for your communication purposes.
Dear clients, Today we're moving to a bigger office. Due to the move it will be difficult to reach us by phone. You can email us at support@bluebillywig.com or use the chat option when you're logged into the platform and someone from our team will help you through there.
Monetizing your in-app inventory has just become easier with the release of our iOS and Android SDK's for outstream video ads. Additionally, we are pleased to introduce an updated version of our VAST Tester.
Video advertisement budgets have been on the rise for more than a decade now, and more than ever, advertisers and agencies are looking to get more bang for their bucks.
Blue Billywig is very happy to announce the release of a brand new product - our Interactive Ads Studio! The studio involves a range of highly effective interactive video ad formats, easy to create and delivered as VPAID through any ad tech or player.
Instantly monitor the impact of your (email) campaign or check how many viewers are watching your livestream. It’s now much easier to monitor with the upgraded Realtime feature. The analytics in Realtime are always up-to-date and offer immediate insight into who is watching your content.
Everyone is familiar with the phrase: "don't judge a book by its cover". But we are all guilty of doing this sometimes. The saying also applies to online videos.
The word's out: the Blue Billywig Video Player has a new design. It is fresher, more innovative and focuses solely on the needs of the user. Plus, it offers minimal overlay, so that means maximum exposure for your video content.
The newest blog on the website chock-ful of tips. The answer to your question on our support website. Or the latest update notice for the platform. We can imagine you would immediately like to jump in by logging into the online video platform.
Your video content deserves the largest audience possible. Preferably an audience that visits your own website. To attract these viewers, it is key to make sure that your video content can be found online.
Think: how many screens are present in your household? Besides a television, do you own a tablet, smartphone, laptop and desktop? And do you use all these screens to watch video content?
Getting feedback from the people that buy your product or use your services is very valuable, but how do you ask for their opinion or a review without it feeling intrusive?
Video SEO optimization gives your videos a higher chance of making it to the top of search engine results. Think of factors such as: the right thumbnail, subtitles and complete metadata. Use the following checklist and take the first steps to improve your video SEO.
Nobody wants to get the blues. Especially on Valentine's Day! To make sure you avoid feeling blue, Blue Billywig got the one and only Dr. Love to share his best tips and tricks.
It is one of the biggest annoyances for customers: long wait times for the customer service. Video offers a fitting solution. But implement it correctly to avoid these three common mistakes.
One of the key technical requirements of an Online Video Platform is the ability to process massive amounts of media data in order to provide accurate quality video on each platform and device.
Watching a series or film during a long train ride. Sharing a funny video with your colleagues over lunch. We are watching more and more video content every day.
Have you been diagnosed with FOMO? Everybody who owns a smartphone is familiar with this Fear Of Missing Out and is searching for ways to stay up-to-date.
We have added another platform to this list: WhatsApp. This newest addition makes it possible for viewers to share videos directly via WhatsApp. Social sharing has never been easier.
What is 360 video? 360 video is a video where the view in each direction has been recorded at the same time. The camera point can also move, making it not only possible to look all the way around, but do this also while the image is moving.
This time last week we celebrated 10 years of Blue Billywig together. The beautiful location in The Loft in the A'DAM Tower did not disappoint, and the stunning views on offer added to what was a great party and a memorable night.
Throughout this month, Blue Billywig will be celebrating it's 10th year. Way back on November 14th, 2006, our Founders Jeroen and Martijn met at the notary to officially register the company. From that moment, Blue Billywig was born.
Having previously won the FD Gazelle for fastest growing company on 4 occasions, this year is especially significant as it is the first time being categorised as a mid-sized company.
Every online publisher faces a similar dilemma - an increasing number of their users have shifted to accessing content on mobile devices, while monetising this volume with display or other ad positions remains extremely difficult, hence a drop in overall ad revenue.
We have some big news: we have developed software making it possible to watch 360 video in Safari, Apple’s default browser, without the need for an app. This confirms their status as a leading company in the field, not only in the Dutch market, but worldwide.
You might have noticed that video SEO has popped up a couple of times in our blog posts recently. Given the importance of SEO to your business, let us delve further into this topic.
When it comes to video SEO we realise it can get too technical too fast: it’s not always easy getting the right metadata on the same page with the accompanying video.
In part 1, we created our custom skin and added basic controls. In part 2, we added more advanced controls to further improve the user experience. In part 3, we will further improve our custom skin with a start- and end screen.
Have you ever wanted to add interactive elements to a video based on a design, but found that you couldn’t get it exactly right in your video? Well, recently I found myself in that situation.
The Blue Billywig video player already contains a skin that contains all functionality that you would expect from a video player, and can be perfectly tailored to your needs.
Doesn’t time fly: it’s December again and we’re heading into the festive season. The time when companies send Christmas greetings to their customers and employees. Wouldn’t it be great if you could send a personalised video as a Christmas greeting?
An open and interconnected application infrastructure is a reality for more and more companies each day. Keeping these types of open infrastructures secure for users is a challenge.
Recently, we started development on the new version of our Online Video Platform. We decided to build OVP6 using Javascript, and specifically the AngularJS framework.
You want to make the most of your existing ad inventory and increase it where possible. Video ads almost always deliver a higher CPM than normal display ads.
The Netherlands has a tremendous amount of interesting tech vendors, some of which get more attention than others. This time we take a closer look at those that are able to catch the limelight: the Dutch Tech Fab 50.
In this first blog I would like to let you in on our advances in VPAID technology, sparked from the often-overlooked Javascript/HTML5 section of the VPAID spec.
Blue Billywig proudly announces the introduction of our new Player 5 to your Video Management System!
We use cookies to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services. You consent to our cookies if you continue to use our website. Read moreOK
