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Esther LinkedIn
Posted on December 15, 2021

Video hosting platform: benefits of a professional platform

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Tags: branded video player, video engagement, video hosting for business, video hosting platform, video platform

When first talking to potential clients about their video content strategy, there’s one question that always seems to come up:

"A video hosting platform sounds great, but we’re already hosting our videos on [insert major free video service here. For example, YouTube, Vimeo or even Facebook]. Do the benefits outweigh the costs when we choose a professional platform for our video hosting for business?"

That's a valid question, and in this blog you'll find the answer to it and more. We'll explain what video hosting actually is, why you need it, and the variety of benefits that come along with having your own online video hosting platform.

What is video hosting?

Video hosting is the process of uploading videos to a service or platform, where they’re stored for future use. The video hosting service stores videos on its servers and offers users the ability to utilise a variety of embed codes or links that allow others to interact with the video content.

Why do you need a professional hosting platform?

The main reason publishers and organisations need a platform for video hosting is that it allows you to upload, manage and distribute your video content all from one unified dashboard. This enables your workflow to be significantly more efficient since video content is organised in one system.

It’s possible for companies to configure and manage their own video hosting, but this involves additional work and means missing out on the expertise and experience that professional platforms have to offer.

What are the benefits of professional video hosting for business?

Besides the fact that professional platforms have more experience when it comes to video hosting, they also offer other benefits and more advanced features that allow you to get the most out of your video content.

Hosting made easy

With a professional platform, you can fully rely on the knowledge that the team has to offer, without having to know every technical detail. If you do run into errors or malfunctions, there’s a support team available to help you at all times.

Also, most video hosting platforms are compatible with existing CMS platforms, making it easy to integrate a video platform with other services and systems you’re currently using.

Scalable solution

Most free video hosting services, such as YouTube, require users to forfeit content rights. In many cases, it’s possible that once users upload content, they give the platform the right to reproduce or alter videos, to keep a copy of the content on the server after the user deletes it or the right to monetise videos, without returning any of the revenue.

With professional platforms you’ll always have full control over your videos, safeguarding the security and privacy of your content. It’s your choice whether you’d like to monetise or not, for example.

More control

Some free video hosting services require users to forfeit certain content rights. In many cases, it’s possible that once users upload content, they give the platform the right to reproduce or alter videos, to keep a copy of the content on the server after the user deletes it or the right to monetise videos, without returning any of the revenue.

With professional platforms there’s no question of whether you’ll lose rights to your video content. You’ll always have full control over the videos and what you wish to do with them, safeguarding the security and privacy of your content. It’s your choice whether you’d like to monetise or not, for example, and if you use your own professional hosting platform, you’ll retain those rights.

Viewers keep watching your content

Free platforms like YouTube are designed to keep viewers engaged on their platform. One way they do this is by offering related videos. These videos are selected based on an algorithm that looks at the viewer’s demographic and interests and can be from your channel, but also from a competitors channel. This way viewers don’t necessarily continue watching your content on your channel and are tempted to click away.

By hosting your videos on a professional platform, you have full control over the related videos, allowing you to keep viewers engaged with your own content and on your own domain.

What video hosting platform is right for you?

Deciding on a video hosting platform depends on multiple factors like budget, video goals, and what features you’re looking for in a platform.

Choosing a hosting service doesn’t mean that you can’t use any other platforms, it’s just a matter of knowing when to use which platform. Many content creators use a free video hosting service like YouTube as a way of increasing the reach of video in combination with hosting on their own domain. The combination of platforms only strengthens the overall video strategy. To learn more about this, download our free platform comparison guide.

If you’re looking for more advice on video hosting for your business, don’t hesitate to contact us via hello@bluebillywig. Our video experts are happy to help you with any questions you have about your video strategy.

 

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Download our comparison guide

The guide "Comparing YouTube to a professional platforms" helps you decide when to use a free service, when to use a professional platform, and when to combine the two.