Retirement is an important time to consider, and there are some challenging financial decisions to be made earlier in life. In order to simplify this complex topic, Swedish pension fund Alecta decided to create interactive explainer videos.
Alecta is one of the country’s largest pension funds and manages the pensions of 2.6 million people in 35,000 companies in Sweden.
This video is in Swedish.
Alecta used our interactive video studio to create interactive videos about two topics that people have the most questions about: salary pension contributions and how survivor’s pension works. Alecta made use of multiple types of interactivity in their videos like video-in-video, quiz elements, feedback, and downloads.
Alecta successfully made pension information a whole lot more accessible to their clients. They also increased their reach by using some of the clips from their interactive video as standalone videos. Viewers were able to download a pension checklist at the end of the video that had a CTR of 19%.
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